Unisex Sunglasses on a mission to Celebrate Seoul’s Creative Collaborators.
Forthcoming contemporary eyewear brand IVSI is set to debut in select locations worldwide. Engaged by Seoul-based 8D Creative group, MMBP assembled a multi-faceted team to conceptualise the brand from initial ideation through to final execution and market launch. The partnership delivered brand narrative and positioning, tone of voice, naming, brand identity design, product design consultancy, bespoke packaging, launch marketing strategy and campaign direction.
8D Creative

Creative Direction
Melissa Matos

James Oh
Mediatheque International

Brand Strategy and Naming
Sarah Steinberg, Melissa Matos
Inclusive Cultural Programming in Hong Kong Brings Fashion Image-Makers to New Audience

This cultural programming, on view for a two-month period, examined how digital media entrenched fashion imagery as the prevailing visual language of our time. Featuring a fashion photo and film exhibition at ArtisTree, public talks at Taikoo Place and Upper House, the programme also included a series of private tours and exclusive dining experiences.

As Head of Exhibition, MMBP identified and appointed partners for build, programming, and logistics, brokering partnerships with Vogue Hong Kong, Net-A-Porter and SHOWstudio. MMBP led project management, directed the creative development of the exhibition design and architecture, and designed marketing collaterals and the exhibition’s visual identity.
Head of Exhibition

FEP, Swire Properties’ ArtisTree

Exhibition Design and Architecture
EBBA Architects

Program Partners
Nick Knight (Director),
Carrie Scott (Curator),
Raquel Couceiro (Head of Fashion Film)
London College of Fashion:
Paul Bevan

Mike Bagale

Zand Fine Art Consultancy

Hattrick Creative
Nathalie Herschdorfer

Cultural Partner
Vogue Hong Kong

Project Directors
Julien Beaupré Ste-Marie, Lisa Botos

Creative Direction and Graphic Design
Melissa Matos, Hank Park, Benjamin Allan, James Oh

Still Projects, Sam Webb


Karla Otto
An Entertainment Brand fit for the Korean Cultural Wave
K-pop music act and entertainment brand NCT127 boasts an ever-increasing international fan base. MMBP was engaged by South Korea’s largest entertainment company, SM Entertainment, to support the brand’s expansion into new markets across Asia, Europe and the USA. The team created a versatile brand system and custom typeface to empower the in-flux nature of the NCT127 structure and facilitate versioning of assets across borders, all while retaining its distinct visual identity. MMBP also guided the creative direction for two albums (Regular Irregular; Simon Says) including the respective marketing assets.
SM Entertainment

Brand System and Custom Typeface
Carles Rodrigo
Creative Direction
Hank Park

Mark Peckmezian, Laurent Segretier
Magazine About People, Human Connections Behind China’s Major Industry
Published by Xintiandi’s Social Lab, Social Paper is a biannual magazine featuring stories about the people and relationships behind the ecosystems shaping China’s most progressive cultural industries, from fashion to food and sustainability. MMBP oversees editorial concept and direction, including the magazines’ copy, editing, design, art direction and creative production.
Editorial Consultant
Alex Moshakis

Creative Direction
Hank Park

Editorial design
Selina Pavel, James Oh

Tex Bishop, Algirdas Bakas, YanYuan Yang, Shawn Chen, Robert Nilsson, Currisa Cheng, Chen Yung Hua
Liv Siddall, Mushi Qian, Alvin Li

Art Director
Melissa Matos

Creative Production
Julien Beaupre Ste-Marie, Lisa @ CHILLGallery, YYO

Casting Director
Ning Lu
Social Media Campaign Celebrates Opening of David Chipperfield-designed Flagship
Short videos commissioned in advance of e-commerce leader SSENSE's first flagship store. Conveying the consumer/audience experience of the space and its diverse multichannel offering, the campaign employs the visual tropes ubiquitous in social media’s culture of instant sharing; a self-aware campaign for a self-aware age.
Melissa Matos and Emmanuel Mauries-Rinfret

Jezebel Leblanc-Thouin

Matt Holmes